Many entrepreneurs and salespeople see websites as “necessary evils.” They hire other people to create websites for them because they are “supposed” to have one in this Information Age and they really don’t expect much from their websites either.
Consequently, they aren’t surprised when their websites don’t bring the results they would like to have. As a result their websites become irrelevant to them. But it doesn’t have to be this way. A company’s website matters more than they think. Here’s why:
Your Website Matters To Web Designers
If the Internet disappeared tomorrow, website designers would be out of business. And that wouldn’t be the only fallout. Search engine optimization and advertising firms would feel the effects too. Your website matters to the person or persons who designed it for you and the companies that produced the Manuals and software that they used in the design process.
Your Website Matters To Your Colleagues
Your website matters to your colleagues and to any other professional acquaintances that link to your site. Your website matters to other professionals in your industry or trade. They may see your business as one worth emulating.
Your Website Matters To Your Customers
Your customers want to make informed decisions about what they buy. Your website can help them do this. Some of your customers may prefer to shop from home rather than going out of their homes.
Your Website Matters To Customers Needing Post-Purchase Support
Some of your customers may need post-purchase support on what they purchased. Your website could have a forum that your customers can go for answers to their questions. Or you could offer some type of online-tutorials. If you really understand your customers wants and needs, then your website can become a valuable online resource for them to go to for support.
Your Website Matters To Your Employees
A well designed website can make your employees more productive, especially if they are involved in sales or marketing. Your website can allow your employees to communicate with one another. Your website can attract new employees.
Beyond your employees, your website matters to prospective customers who are searching for your product or services. If they don’t find you, they will go to one of your competitors and spend their money there. You really cannot afford to be without a top-notch website. One that is user-friendly and with and easy-to find Web presence.
Your Website Should Matter To You
Staying in business is what should matter to you the most. Your business should be fulfilling for you and your website should reflect this to your visitors. With a well designed and easy-to-find site you can reach people who really need your product or service.