Entrepreneurs are successful to the degree that they know how to market and induce customers to buy. They always have a process they use that worked in the past and continues to work in the future.
Marketing and advertising are 90% of the success of all small businesses. Not everyone finds marketing an intuitive process that works consistently. Here are the essential marketing tactics that all successful entrepreneurs use.
In the marketing field your information must be relevant in order to have long-term success. What do I mean by relevant? Well you need to advertise what you are selling and help the customer to buy. If you sell hamburgers make sure your branding works around hamburgers. It is so confusing for customers to see advertising or marketing for a company that you don’t understand what they do.
Use Social Media to Drive Home the Sale
If you advertise in the newspaper make sure you also drive that same message across to your prospects and customers on Facebook.
If you are advertising a Thanksgiving Dinner in the local newspaper make sure you repeat that on your Facebook page. Then use an email campaign and several blog posts to reach all audiences in your sphere of influence. This enables customers from all media to participate and those that see it in several places are most likely to buy. Also the social aspect of this is to encourage your readers to share it with friends and bookmark the information were applicable.
Use Marketing Tools Consistently
We have a sandwich board in front of our shop by the street. We typically advertise in the local weekly newsletter and use email once a week to strengthen the newspaper ads. Then as a reminder to customers who drive by daily we also post it on the sandwich board.
Our customers are use to this process and they look for our advertisements and emails every week.
We then post it on our facebook page and get good responses from old customers who influence new customers to try our wares.
These tactics have proven very effective in our marketing strategy. Our sales, over the last two years, have more then quadrupled during this time period enabling us to open a second store.
Try these essential rules and I guarantee your sales will improve overnight.