Patrick G. Mackaronis is no stranger to the adversity that arises when you dare to dream big. A lifelong entrepreneur, Patrick started his businessman dreams at a very young age. Growing up in suburban New Jersey, Patrick began with a lemonade stand business when he was only ten years old. Based on the booming success of his initial driveway lemonade stand, he decided that the best option was to outsource a second stand to one of his friends, providing the materials to build the stand as well as a crate full of lemons and a bag of sugar, in exchange for a percentage of the profits.
When that second lemonade stand was a rousing success as well, Patrick continued to expand business. Imagine his family’s surprise when they found out that all these lemonade stands all over their town were technically owned by their young teenage son! Eventually, he became the proprietor and controlling manager of over a dozen stands across his suburban New Jersey town.
Another example of Patrick G. Mackaronis’ early business endeavors was candy sales at his small middle school. As young teenagers, Patrick and his classmates watched helplessly as the candy they had grown to love was replaced with healthier options in vending machines. Seeing a gap in the unhealthy sweets market at his school, Pat decided to capitalize on the opportunity.
Patrick bought up hundreds of full-size candy bars from his local Costco Wholesale, and proceeded to flip them to his students for a dollar a piece, pocketing a solid return. This was his first foray into the concept of return on investment, and the dividends paid were incredibly beneficial.
Pat continued this entrepreneurial spirit into high school and through college. As a student at Monmouth University studying marketing and public relations, Patrick started a promotions-based marketing company from his dorm room. PM Marketing, as it was known, provided promotional and marketing products and tactics to regional members of the entertainment industry, including bands and nightclubs.
After graduation, Patrick decided to expand his entrepreneurial talents into more physical games, and he and a few business partners purchased an already-established restaurant called Junior’s, assisting the company in experiencing stellar growth, transforming into a local cult icon. The following year, Patrick partnered with some business partners in a nightclub, run successfully for a few years until Patrick sold his stake to another party for a solid profit.
Stories such as this continue for Pat, until one day in early 2013, Patrick and a few friends decided that they were going to change the world for the better digitally.
Massive arguments on political topics inundated their Facebook news feeds. They decided that the best course of action to alleviate this was to create a program or application where people could specifically sign up to debate and argue topics. Another word for argue is to “brabble”. While not a commonly used term, Patrick and company decided to make this the name of their wonderful new startup concept.
In the years since inception, the development of Brabble has changed drastically. Employees have come and gone, but Patrick G. Mackaronis remains the stalwart beacon of productivity for the Brabble name, serving in various roles from Chief Marketing Officer, to Chief Executive Officer, to most recently Director of Business Development. Patrick has guided Brabble from being just an app to argue on, into one of the most budding and promising social media experiences available today.
But Brabble wants to focus on more than just its users. Seeing how long it took investors in such social networks as Facebook, Twitter, and Instagram to actually reap the rewards of their investment in real money (not “valuation”), Patrick and company decided upon a never before heard of instant profit revenue model, benefitting both the company, users, and investors alike. Enter Star Tags, a new concept integrating affiliate links and e-commerce in with social media updates.
These tags allow development teams to post programmable links into Brabble updates that are shared to Facebook and Twitter. When links are clicked, it directs traffic to e-commerce pages. After a sale is made, Brabble collects a small percentage of revenue share affiliate income from the advertiser, which is distributed to investors.
Brabble allows users to message and comment back to posts (called “Brabble back”), utilizing 45-second video snippets, photos, audio and text. Users can also share information to Facebook and Twitter, record audio directly using mobile devices, and record video directly using front or back cell phone cameras. Also featured in Brabble are the My Feed and Explore pages, which display followed users, popular users, and new posts.
Set to shake up social media forever, Brabble is on the precipice of launching publicly, and Patrick and crew couldn’t be more excited!